More Ingredients. More Results. Meet Our Formulas.
Our mission to develop the world’s best skincare led us to invent our complex formulas.
It’s simple: more ingredients mean more results.
Your skin will never be the same.
More Ingredients. More Results. Meet Complex Formulas.
African Wild Grape, Inca Inchi, Narcissus Bulb Extract, Fermented Giant Bamboo, Edelweiss Stem Cells, Pomegranate Hydrospheres, Grape Polyphenols. Not your everyday botanicals. We’re always sourcing radical new revelations in botanical beauty.
Our high quality ingredients come from around the globe and each has been hand selected by Tata for its unique benefit to your skin.
High Performance Ingredients
Some companies focus on a single ingredient and surround it with fillers. But we exist because Tata knows that more matters.
What we do best
We believe that more matters.
Every single product we make is a Complex Formula. We pack the most ingredients at the highest levels of concentration to deliver maximum results—without a single drop of artificial chemicals.
We created Complex Formulas for uncompromising women who expect the best and want the most results from their skincare.
Our non-toxic products will never make women choose between health and results or between natural and high-performance. Women shouldn’t have to compromise their ideals when it comes to beauty. That’s why every product we make is formulated without compromise. Period.
Look for the High Performing Ingredients icon on your box and on our site to see just how many bioactive botanicals are working to make your skin beautiful.
Why Are Our Formulas Different?
Nobody makes formulas quite like we do. We have more ingredients at higher levels of concentration than anyone else. You’re thinking, really? Well, honestly, really. Just try and find someone else who has more. The reason you’ll have a hard time finding another brand that does what we do is because it’s really hard to pack all those ingredients into one green bottle and have it work.
Most people told us we were crazy when we told them what we planned to do, and it’s no wonder given the history of skincare brands. When we entered the skincare industry we saw a consistent pattern – brands would find a single ingredient to focus on, because it was a simple way to tell a story and sell you a product. But for us, “hero” ingredients and simplistic approaches to skincare are just not how we do things. We believe your skincare should multi-task as much as you do—so you’ll see a library of ingredients that deliver unyielding results. We only make complex formulas because they are the only thing we ourselves ever would want to put on our skin.
It’s Worth It
Why should you invest in our products?
We source more than 300 different ingredients from over 68 countries. The best organic ingredients come from all over the globe – and Tata leaves no stone unturned to find the best. We believe in quality over quantity – that means no mass-produced ingredients. When we need Prickly Pear Cactus, we know the best place to get that is the Galapagos Islands, because they love the sun (and they also help feed the iguana population there too). So, we go there. And if it’s not available due to a tropical storm, you may notice we are out of stock, because we make zero compromises on our sourcing. In fact, we spend up to 75% of our costs on raw ingredients for certain formulations—so you aren’t just paying for a pretty bottle, you’re paying for what’s inside.
Most brands will get clinical feedback on a raw ingredient and put the bare minimum in the formula to deliver just the bare amount of results possible because that’s the most cost-efficient way to make products. But we believe more matters. If science shows that a result requires a minimum of 0.1% you’ll likely see much more than that percentage (and anywhere from 2-4X what our competitors put in) to deliver what we find is the absolute best possible result to our clients.
Did we mention we believe that more matters? Nobody puts as many ingredients in one bottle like we do. You’ll see that illustrated most in our HPI number you see on your bottle—that stands for High Performance Ingredient and we have upwards of 40+ in any given product. The whole single ingredient approach is great if you want one benefit, but since when did you ever want just one of anything?
To pack so many ingredients at high levels of concentrations (with an all natural preservative system) is pretty much the hardest engineering equation you’ll ever encounter. Lucky for us, we have some of the smartest batch masters and chemists in the country to tackle them on a daily basis.
Source: Tata Harper