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Unique & Powerful Hydration

Instead of trapping moisture, our patented formula works in a unique way by delivering hydration to cutaneous intercellular space, carrying 10,000 times its weight in water.

The moment you apply our hero product, la potion infinie, you will notice an immediate tightening and firming effect, This is due to the patented combination of DNA HP delivering the instant hydration of Silver Hydrosol, and caffeine working to stimulate micro-circulation.

Our formula is non-comedogenic and absorbs instantly without leaving an oily film on the surface of your skin ~ delivering hydration without the shine. From natural origins, our science can be used with great results, especially on your face, neck and around the eyes. A beautifully unique experience that will leave your complexion feeling hydrated and super soft.

Benefits of our formula

No. 1

Improves Fine Lines
& Wrinkles

The patented formula treats wrinkles and fine lines by enhancing tissue regeneration, helping to eliminate oxidative stress.

No. 2

Promotes cell regeneration

DNA HP stimulates collagen and elastin and helps to eliminate free radicals, reducing lipid peroxidation.

No. 3


With excellent absorption, the DNA HP penetrates cutaneous intercellular space, carrying 10,000 times its weight in water.

No. 4

Anti-bacterial &

Silver Hydrosol decreases the irritant effects caused by free radicals, which in turn assists the process of tissue protection.

the dream of our founder

Our story began with founder Joy Isaacs. Born and raised in South Africa, her mother used colloidal silver spray as part of family life to treat scratches, burns and grazes and prevent infection. When her sister’s teenage skin showed signs of acne, colloidal silver kept her skin clear and blemish free. After starting a family in London, Joy continued to put her trust in colloidal silver to help care for her three boys.

In 2010, she underwent major surgery and again experienced silver’s miraculous power of healing, when her surgeon used silver infused wound dressings. Soon after this experience Joy had a vivid dream.

the meeting of minds

It was a dream with immense energy, from which she woke with a clear vision to use the power of silver in skincare. This was the start of ARgENTUM’s journey. Joy shared her vision with a friend whose similar aspirations and passionate involvement led to the introduction of Dr Gilbert Mouzin, a pioneering scientist in the field of dermo-cosmetics.

Their focus ~ to establish a luxury range of products from natural origins, delivering groundbreaking science to become a leader in modern skincare.

the journey of argentum

With this key in hand, the need to communicate their message was realised by Sam Gray, who inspired by the story, was able to compose a visual feast that would portray the philosophy of ARgENTUM and celebrate the magic of love at first sight. As a couple living in London, it’s this magic that continues to influence Joy and Sam day-to-day.

Throughout the journey, Joy embraced key energies, each playing a unique role in the creation of the dream becoming a reality. Their pursuit of balance and beauty
within, formed the basis of ARgENTUM’s twelve archetypes ~ 12 BECOME 1.



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